Google’s Penguin update was released in April of this year, and because of what it targets, many have called it the “over optimization” update. Similar to Panda, Penguin checks content on entire websites and specific webpages and determines if certain … Continue reading →

Search engine optimization (SEO) has become more widespread, and especially in the last two years as the internet grows by leaps and bounds. More websites means more competition, and web marketing and SEO has become critical to a website’s success … Continue reading →

It’s no secret that Google is the most widely used search engine, and the number of Google users vastly outweighs the number of users on Yahoo and Bing combined. This gives Google tremendous power and authority over the market. When … Continue reading →

In this blog, I’d like to cover a brief Google search overview. Things have been changing a lot the past year with Google updating their algorithm many times. We also saw the infamous Google “Panda Update” come through in early … Continue reading →

Search Marketing Search Marketing is defined as targeting users who are search for specific words online and trying to solicit their clicks through either paid search (the ads to the left of the page) or organic search (the results in … Continue reading →