Local search allows small businesses to
target new customers for free. Searching online is now the most commonly used way to find goods and services. Google and other major search engines have re-tuned their search results to provide new localized search results. This includes position in the organic listings retuned as well as google places, and google maps. Reviews are also very important as customers have come to rely on third party reviewers to make buying decisions. Consumers trust reviews from other consumers 78% more than they do advertising.
What does this mean for your business? That now it is more important than ever to have not only a presence, but a positive presence online. Your local customers need to be able to find your business when they search for it or your industry, and you need positive feedback to drive customers to you over the competition.
Submit Digital can help set up your website to be more “local search” friendly, and also help you come up with strategies to secure positive customer reviews and ratings.