- Category Page Optimization
- Product Page Optimization
- Eliminate Duplicate Content
- Focus on Rich Content
- Quality Link Building
- Social Media
Submit Digital’s approach to search engine optimization is constantly evolving and improving. Being on the front lines of SEO, we see and adapt to changes Google and other search engines make. We stay informed of the best strategies to impact your search results so you can have the confidence that your SEO is being managed by knowledgeable professionals. The best part is we are completely white-hat, meaning we are very careful to make sure we do not take any actions that would result in your website or keyword search rankings being penalized by search engines.
Our SEO methodology, as with most, starts with website optimization. Your website needs to be set up and optimized in the best possible way before any off-site work can be done. The most critical aspect of on-page optimization is unique written content. It is important to have proper unique written content on all web pages from your category pages to your product pages if you wish to be successful with SEO. Duplicate content should always be removed or changed whenever possible, or you risk being penalized by Google and other search engines. Ecommerce websites often have issues with duplicate content because they use manufacturer product descriptions, which are also used on other ecommerce sites selling the same products. Search engines see this as duplicate content, and often penalize your website, and rankings, because of it.
Once your on-site optimization is completed, the next step is to secure linking opportunities for your website. We employ a variety of link building strategies and processes depending on the needs of the client and industry. Our link building efforts also focus on quality written content in order to be better recognized by Google and other search engines. By focusing on written content, our link building strategies have traction with Google, and help your website, and keywords, gain authority. Submit Digital’s white hat approach to link building ensures the client receives long lasting benefits.
Social media is becoming more and more important, not just to SEO, but also as a way to reach out to your customer base. Social media sites are offering new and exciting ways to hype up a new product line, spread the word on your promotions or deals, and develop better relationships and brand recognition with your customer base. Tapping into social media should be one part of your overall marketing strategy as it does have unique benefits.