The question of how and where a website’s blog should be set up is one that we answer very frequently.  Equally as often we run across a website that has a great blog with valuable content that is attracting readers, links, and a lot of attention, but it is not set up properly to contribute to that website’s success.  First, I’ll discuss a little bit of SEO history, then talk about why it’s important for an ecommerce website to have a blog, then explain what the most ideal set up is.

A few short years ago, if you wanted to get top rankings on a set of keywords, all you needed to do was get as many links as possible.  It didn’t even really matter where your links came from – message boards, blog comments, text links, and everything else in between.  To put it very simply, quantity of links was more important than the quality.  Things have slowly been changing as Google and other search engines have changed how they evaluate which websites deserve to rank for keywords.

The Google Panda update in early 2011 (and subsequent updates) changed the way Google looked at written content, and highly emphasized unique and relevant content both on-site as well as in a site’s links.  Websites using duplicate or “spun” content were highly devalued, and websites with unique, relevant, and well written content saw their keyword rankings and website traffic increase significantly.  To put it simply, Google made it so the websites creating valuable content became the “winners,” and websites without any content, or websites with duplicated content became the “losers.”  The lesson learned from Panda is if you want to have a successful website with good organic [...]