Ecommerce Search Marketing on the Magento Platform Magento is a powerful software solution that provides unprecedented look feel and functionality at a very low cost. This platform can be extended to aid Search Engine Optimization. Much of the functionality is built in, some functions need to be augmented by plugins. To fully utilize your Magento [...]
Display Advertising Basics
Display Advertising Display advertising is buying the display of banners on a variety of different websites. A long time ago, this was done be contacting individual publishers. Now for the most part, banners are served through advertising networks. The largest is doubleclick/google, but there are others. Typically ads are bought on a Cost per thousand [...]
Search Marketing Definitions
Search Marketing Search Marketing is defined as targeting users who are search for specific words online and trying to solicit their clicks through either paid search (the ads to the left of the page) or organic search (the results in the center of the page). Search Terms Broad search terms are short keywords that often [...]