Google’s Penguin 2.0 update was released on May 22nd 2013 and tightened the standards for link building. Links from domains that are irrelevant, low authority (i.e. page rank 0 or N/A), or spam give little to no benefit, and if the problems on a website are egregious, it may receive a penalty. Many websites who have these types of links, even if they were built years ago when spam was more tolerated (or rather, went unnoticed) by Google and other search engines, experienced a drop in keyword rankings as well as overall traffic to their website.

Do I have a Penguin 2.0 Penalty?

If your website experienced a significant drop in keyword rankings and traffic the week of 5/22/13 which continued to drop over the course of the next two or three weeks, you probably received some form of penguin penalty. It could just be that some of your poor quality links are no longer being counted, and therefore your site’s authority and/or keyword rankings dropped which caused the drop in traffic. Or, it could be a more serious issue where Google placed a penalty on your specific website because it believes you were over-optimizing and over-spamming your website with poor quality links from poor quality and irrelevant domains.

I have a Penguin 2.0 penalty… What do I do?

The best thing you can do right away is to analyze your link profile to determine which of your links are low quality and/or spam. The most simple and “dummy proof” way to do this is export your links from your Google Webmaster Tools and review them 1-by-1. First, check the page rank of each domain. Links from any page rank “N/A” domains should be removed immediately. You can [...]