June 2013

Content Management: Where and How Should Your Blog Be Set Up?

The question of how and where a website’s blog should be set up is one that we answer very frequently.  Equally as often we run across a website that has a great blog with valuable content that is attracting readers, links, and a lot of attention, but it is not set up properly to contribute to that website’s success.  First, I’ll discuss a little bit of SEO history, then talk about why it’s important for an ecommerce website to have a blog, then explain what the most ideal set up is.

A few short years ago, if you wanted to get top rankings on a set of keywords, all you needed to do was get as many links as possible.  It didn’t even really matter where your links came from – message boards, blog comments, text links, and everything else in between.  To put it very simply, quantity of links was more important than the quality.  Things have slowly been changing as Google and other search engines have changed how they evaluate which websites deserve to rank for keywords.

The Google Panda update in early 2011 (and subsequent updates) changed the way Google looked at written content, and highly emphasized unique and relevant content both on-site as well as in a site’s links.  Websites using duplicate or “spun” content were highly devalued, and websites with unique, relevant, and well written content saw their keyword rankings and website traffic increase significantly.  To put it simply, Google made it so the websites creating valuable content became the “winners,” and websites without any content, or websites with duplicated content became the “losers.”  The lesson learned from Panda is if you want to have a successful website with good organic [...]

By |June 13th, 2013|Content Management|Comments Off on Content Management: Where and How Should Your Blog Be Set Up?|

Google Penguin 2.0 Update Launched in May 2013

Unless you were negatively impacted by Google’s Penguin algorithm update!

The Google Penguin algorithm update was initially launched in April of 2012 and evaluates domains that are linking to a site and evaluates them based on a set of criteria which is basically: 1) Is this site spam? 2) Is this site relevant to the other sites it links to? and 3) Is there over-optimized anchor text or keyword stuffing? Basically, they tightened the noose on all of these standards, which means links from domains Google views as “spam” will be devalued.

Penguin 2.0 is now a part of Google’s regular indexing process, and will not require manual updates like previous versions of Penguin prior to March 2013. This is an overall positive change for a few reasons. The first of which is poor link building practices will no longer be effective in the short-term because previously Penguin had to be manually updated in Google’s index, so you could get a positive boost from bad links between data refreshes at Google. This way there should be no surprises or sudden negative drops in traffic or keyword rankings. Another positive outcome from the Penguin 2.0 update is that more people are realizing black hat SEO is not worth it because it will only get you into trouble with Google and potentially sabotage your keyword rankings and site traffic. Google has effectively made it harder for black hat SEO to succeed, and is enforcing positive SEO practices.

Submit Digital has always embraced White hat SEO and doing what is right for our clients, their businesses, and of course their websites. There is no cheap substitute for quality content writing, meaningful link building, and technical expertise. If you think your [...]

By |June 7th, 2013|eCommerce SEO|Comments Off on Google Penguin 2.0 Update Launched in May 2013|